Pollution Prevention
	
	
	The person
        who owns, controls or uses the land in question is responsible for
        taking all reasonable measures to prevent pollution of a water resource
        from occurring, continuing to occur or recurring as a result of
        activities on land. Pollution prevention measures may include measures
        to
 
      
       
	Cease, modify or control any act or process causing the pollution 
	
	
       
	Comply with any prescribed waste standard or management practice
	
	
       
	Contain or prevent the movement of pollutants
	
       
	Eliminate any source of the pollution
	
       
	Remedy the effects of the pollution 
	
       
	Remedy the effects of any disturbance to the bed and banks of a watercourse
	
	
On considering section 19 out of which this is taken, it will be realised that pollution prevention requires a carefully planned strategy to allow for effective implementation. It requires an identification of all pollution causing actions, a prioritisation of actions needed to obtain maximum effect in the management process and the incorporation of this strategy or business plan into the wider business management structure of the company.  Compare also how NEMA in section 28 makes provision for precisely the same planned structure to develop reasonable measures for the same purpose.